Saturday, 23 May 2009

Emotional Marketing Value Headline Analyzer

What is the Headline Analyzer?

This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting, and your headline is unquestionably the most important piece of copy you use to reach prospects.

Your headline will be analyzed and scored based on the total number of EMV words it has in relation to the total number of words it contains. This will determine the EMV score of your headline.

In addition to the EMV score, You will find out which emotion inside your customer's your headline most impacts:

Intellectual

Empathetic

Spiritual

Words which are especially effective when offering products and services that require reasoning or careful evaluation. Words which resonate in with Empathetic impact often bring out profound and strong positive emotional reactions in people. Words which havethe strongest potential for influence and often appeal to people at a very deep emotional level.

Click here for a Q&A on the AMI Emotional Marketing Value (EMV) system>


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